Us Consumers To Spend More On Otts Than Pay Tv For The First Time In 2024
OTTs vs. Pay TV The same report records consumers’ shift from regular Pay TV to OTT platforms in recent years. And with Pay-TV subscribers spending less (reduced 8% last year) gradually, we may see the closure of that chapter soon. Also, analysts reported this surpassing breakthrough would occur for the first time in 2024. Consumers’ spending on Pay TV is expected to reduce to $74.5 billion in 2024, whereas the spending on OTTs will be increased to $76....